Zalando are working towards creating a customer base with more mindful consumption by putting a spotlight on designers with a true sustainable ethos. Filippa K (who’s the master behind the basics I’m wearing in these images), is not only one of my favourite Scandi brands, but also has a genuine sustainable approach.
As a brand, they are heavily focused on fair working conditions for all people involved in making the clothing, working with sustainable and recyclable materials for all products, and ensuring full traceability and transparency throughout the supply chain. There’s no denying that fashion has a massive impact on the planet, but brands, retailers and consumers can all absolutely do their bit to reduce the negative impact we collectively make.
The Ribbed Tee
Just a little cooler than your oversized slouchy tee. And the ribbed fabric means it’ll hold its shape for a whole lot longer.
The Black Sunnies
The kind of sunglasses you can pull out as you walk out the door without even looking in the mirror. You’ll wear them forever (provided you don’t lose them).