The Future is Electric

The low down on E-Mobilty, MINI's first electric car and sustainable innovation

PHOTOGRAPHY —  Sam Flaherty

Charged with Passion: Looking at MINI’s first all-electric car and what a more sustainable future could look like.

I’m super excited to be working with MINI and the release of their first all-electric car. I’ve been inspired by MINI’s vision of an electric future, and am looking forward to learning more over the coming year about their process and the culture shift that they’re helping to create.

MINI unveiled their first all-electric car at a world premiere in Rotterdam last month. I was fortunate enough to attend, and it was easy to be swept up in the buzz. We ate great food, made new friends and learned about what the electric future means over the three-day celebration of automotive – and, ultimately, societal – advancement.

During the unveiling of the car itself, surrounded by the press, media and camera flashes, you couldn’t help but feel like you were a part of something an important cultural shift. The all-electric MINI is certainly something to behold; with a driving range of up to 235 kilometres, a 184 horsepower electric motor, and zero (yes, zero) CO2 emissions, it’s the classic MINI that everyone knows and loves, but future-proofed.

And let’s face it: the future is electric. The shift within the automotive industry towards a more sustainable and ecologically-sound model, driven as well by strong consumer desire, is palatable and a net positive for everyone. Electric vehicles will ultimately lower carbon emissions, result in quieter roads, and be cheaper to maintain, with lower running costs. This type of progress and vision of the future is something that I can be passionate about.

As the year progresses, MINI have several more exciting events that I’m looking forward to attending. I’ll be learning more about the car and MINI’s electric revolution, and am eager to share more as the months pass, and up until the commercial release of the car in 2020. I think that, as we press on into the next decade, electric vehicles and the future of urban environments will be on the tips of everyone’s tongues, and MINI have placed themselves firmly in the conversation.

MINI Cooper SE*: Energy consumption in kWh/100 km combined: 16.8-14.8, Fuel consumption in l/100 km combined: 0, CO2 emissions in g/km combined: 0. The driving range depends on a variety of factors, especially: personal driving behaviour, selected route, weather conditions, usage of heating/cooling and preconditioning. *These figures are preliminary values and have not yet been confirmed. Subject to change. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at verlagsprodukte/leitfaden-kraftstoffverbrauch.html
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