PHOTOGRAPHY — Sam Flaherty
IN COLLABORATION WITH — MINI
Charged with Passion: Looking at MINI’s first all-electric car and what a more sustainable future could look like.
I’m super excited to be working with MINI and the release of their first all-electric car. I’ve been inspired by MINI’s vision of an electric future, and am looking forward to learning more over the coming year about their process and the culture shift that they’re helping to create.
MINI unveiled their first all-electric car at a world premiere in Rotterdam last month. I was fortunate enough to attend, and it was easy to be swept up in the buzz. We ate great food, made new friends and learned about what the electric future means over the three-day celebration of automotive – and, ultimately, societal – advancement.