The Now

In that Gucci tee

Thanks to the far-reaching grasp of the Internet and the repetitive, never-ending scroll that is social media, there’s an ever-present pressure to assert yourself as unique. Different to all the rest. With your own voice, your own perspective.

And in our effort to carve out our own identity online and IRL, anything common or predictable leaves a sour taste in our mouths. After all, apparently there’s nothing worse than being basic.

Don’t get me wrong, I’d rather side-step the basic label. But I’m going to go out on a limb here and say I don’t think it’s really all that bad to embrace trends when they come along – if, in fact you actually like them. Yeah, this ubiquitous Gucci tee is currently the fashion equivalent of a pumpkin spiced latte, but its relaxed cut and vintage feel ticks all of my t-shirt boxes. So I bought it.

Liking T Swift doesn’t automatically mean you only listen to the top 20. Visiting Tulum in the high season isn’t proof that you don’t have an adventurous bone in your body. And drinking Starbucks definitely doesn’t mean you don’t have an original thought to contribute.

So what if it’s all over Instagram. If the shoe fits, wear it.

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