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Achieving maximum comfort

Celebrating the anniversary of Nike’s legendary Air Max by throwing out all rules we know about wearing sensible sports shoes with tailored separates. Since the inception of Nike Air 30 years ago the trainer has well and truly infiltrated our lives.

No longer is paring your trainers with your business suit the ultimate cringe factor, nor is it only intended for the power walk to work.

The Nike Air Vapormax are akin to walking on fresh carpet, so I say pair with a tailored suit that fits like a glove, or wide-leg trousers and an extra slouchy suit in the name of achieving maximum comfort. Go forth and channel your inner Jerry Seinfeld. Sneakers 4 life.

Created in collaboration with Nike

Shop the look

Red stripe shirt via Frankie Shop, Studio Nicholson trousers, round straw bag, Nike Air VaporMax (available in red here)


I Am Studio blazer and trousers via Frankie Shop, Gucci bag, Nike Air VaporMax (more Nike Air here)


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